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It’s a steep fee for the honor of posting your photos where anyone can see them.
It’s a “success-based network,” Wessels says, but he is quick to assure me that not everyone is in finance.The app’s tagline will be “Hang out with people you can trust.” “Trust” means different things on elite social networks than it does on the rest of the internet, where most people would be happy to simply get better tools for filtering out death threats and Nazis.Here, trust is like rolling your tinted windows up as you drive through a certain neighborhood.Suzanne Dour, a former investment bank marketing manager who was invited to be a member by Wachtmeister himself, says that Best of All Worlds’ “trusted and intimate setting” allows her to be more “open and spontaneous.” “I’m also more comfortable sharing exactly where I am and what I’m into,” she says.The company is not yet profitable, but Wachtmeister says he expects to break even by partnering with commercial sponsors (who will advertise on the app, as well as offer deals and host events for members) for the launch of Best of All Worlds’ new i OS app in the coming weeks.Wessels, who says he has personally met almost every member of The Marque, tells me he recently spoke with a high-profile billionaire who was interested in membership.
Wessels said the billionaire wouldn’t benefit from the club, and likely wouldn’t have time to contribute in a meaningful way.
For younger people who might have less money, but aspire to a similarly elite lifestyle, there are other options.
These semi-elite social networks tend to feel like carbon copies of more popular, public apps.
And yet in the world of exclusive online clubs, it’s fair to assume that influence means money.
On The Marque’s public directory, which lists its members’ careers, the same job titles repeat again and again: CEO, partner, co-founder, president, chairman.
The social network Best of All Worlds is five years old (ancient by Silicon Valley standards) and has just a tiny fraction of the users its contemporaries like Facebook and Twitter have. In fact, the social network’s founder doesn’t really want any more members.