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Facebook hired a special team to develop kid-friendly creative tools, from fidget spinner and dinosaur AR masks to crayon-style stickers.

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‘This works’, they said,” Facebook product management director Loren Cheng tells me.When children turn 13, they won’t instantly have their Messenger Kids profiles turned into real Facebook profiles, nor will they get kicked off Messenger Kids.They’ll still have to build a traditional Facebook account from scratch when they’re ready.Before Facebook wrote any code or drew any designs for the app, it says it started research 18 months ago to find out what kids and parents wanted out of a potential product.It also worked with the National Parent Teacher Association for safety insights and Blue Star Families from the military who have to stay in touch during long deployments.“When you think about things at scale that we do to get people to care more about Messenger, this is one that addresses a real need for parents,” say Facebook’s head of Messenger David Marcus.

“But the side effect will be that they use Messenger more and create family groups.” Marcus tells me he’s excited about getting his 8-year-old into the family chat alongside his 14- and 17-year-old children.

Facebook even manually sifted Giphy to build a kid-friendly version of the GIF-sharing engine.

And with childish augmented reality masks and stickers, video calls with grandma could be a lot more fun and a lot less silent or awkward.

In June, The Information reported Facebook was working on an app for teens called Talk, though that’s a bit different than this pre-teen Messenger Kids app.

While Facebook said in the briefing that the app was designed for kids age 6 to 12, younger kids are allowed on, too.

It’s important to understand that kids under 13 still can’t sign up for a Facebook account.