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confirms what has now become conventional wisdom: Smartphones are winning and traditional television is losing, especially when it comes to viewers in the most desirable 18 to 34 demographic.Nielsen also says that traditional TV viewing by all age groups peaked in the 2009-2010 season, and has been on the decline ever since.

In late 2001 the BBC decided to reposition and rebrand their two digital channels so that they could be more closely linked to the well established BBC One and BBC Two.At 33, Murphy was still the youngest channel controller in the country, a title he had held since launching UK Play at the age of 26; although on 20 October 2005 it was announced that Murphy was soon to leave the channel to work in commercial television.On , BBC Three was added to the Sky EPG in the Republic of Ireland on channel 229.Until that point, the audience for TV had grown every year since 1949.The study is Nielsen’s first attempt to come up with a comprehensive measurement of video-viewing behavior across traditional TV, the web, mobile phones, and other devices.These changes formed part of a package of proposals from the BBC, including extending CBBC's hours, respending £30m on BBC One audiences for drama, and launching a one-hour timeshift channel of BBC One.

As part of the consultation a letter of 750 names against the move from the creative industry was sent to the BBC Trust, and this had the backing of a number of celebrities including Daniel Radcliffe, Aidan Turner, Olivia Colman and Lena Headey.

BBC Three had a unique 60 Seconds format for its news bulletins, adopted so that operation of the channel could be completely automated, without the complication of dealing with variable-length live news broadcasts.

The former controller of the station, Zai Bennett, Until February 2016, the network broadcast on Freeview, digital cable, IPTV and Satellite television platforms, and was on-air from 7 pm to around 4 am each night to share terrestrial television bandwidth with CBBC.

The data underlying the report shows that among 18 to 34-year-olds, the use of smartphones, tablets, and TV-connected devices such as streaming boxes or game consoles increased by more than 25% in May compared with the same period a year earlier, to about 8.5 million people per minute.

Obviously, some portion of the time that these viewers spend on smartphones, tablets and TV-connected devices is devoted to watching TV shows.

The channel was eventually given the go ahead, eleven months after the original launch date, and launched on 9 February 2003.