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Ad servers will also monitor the number of impressions/clicks for an ad campaign along with other recording and reporting functions.

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The Active/Passive Metering system actively reads video and audio codes embedded in the programme and is capable of producing audio signatures as a secondary identification method or as a back up.Server initiated requests proceed from the publishers Web content server, while client-initiated proceed from the users browser.Recommended procedures for ad counting differ in either case.Peoplemeter measurement that registers viewer presence by means of remote control push-button handsets, where panel members are instructed to press at the beginning and end of each viewing session.Each person (family member) belonging to the panel is assigned their own button for purposes of individual identification, whilst additional buttons on the remote control handset are reserved for recording guest viewing.User software that prevents Internet ads from being displayed.

Advertising that is downloaded to the users browser.

Volume of advertising to which viewers are exposed.

In the case of television, advertising clutter may refer to the volume of advertising spots carried by a broadcast channel.

The addressable functions include the ability to change a subscriber's level of service for premium channels, PPV, etc. A variant of DSL, ADSL is a data communication technology that enables faster data transmission over copper telephone lines than a conventional voiceband modem can provide.

Image superimposed on a screen picture that provides specific information about the display, such as channel number, channel logo or time of transmission. A commercial time period that is scheduled immediately preceding or following a scheduled programme on the same station in which a TV commercial spot can be placed. It does this using frequencies that are not used by a voice telephone call.

The 4G vision is a comprehensive and integrated IP world, in which users can receive voice, data and streamed multimedia Anytime, anywhere at very high speeds. Percentage of homes out of the approached sample that is successfully recruited, installed and participates in the peoplemeter panel.