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Finding that deeper passion and being able to convey it to others can get them engaged.
No one is going to spend more than a minute reading a bio.You can say something like “Follow me on Twitter” or “Connect with Me On Facebook” and link to your respective Twitter or Facebook pages.As a general rule of thumb, you only want to link to a social media channel where you actively participate.Ideally you should have two versions, a one paragraph version for websites like Zillow, Trulia, etc.and a slightly longer one for your brokerage website.Visit Zillow Premier We sat down with Jared Cohen, Director of Marketing at Town Residential, to get some of his secrets for writing real estate bios that increase engagement.
In just five short years, Town Residential has become the preeminent luxury real estate brokerage in New York City. Since its inception, Town has focused on creating meaningful, impactful marketing materials for their agents and new development clients.
Think about that when considering the length of a bio.
We know you have accomplishments, but there is a fine line between humility and boasting. You do want to include accomplishments, but prospective clients could be turned off if the bio is overzealous or overreaching. It helps to reveal a little bit about your interests as they may reveal a connection between yourself and a prospective client.
Everyone’s path is different, but there is something that drew you into the real estate business. People want to know your journey and background as it helps give them context about you.
Of course, there is no deal too big or too small, or a neighborhood you won’t go to, to make a client happy, but if there is a type of property or a neighborhood that you do particularly favor, identify it.
Leslie’s contacts and lifelong area residency leverage her energy and enthusiasm, enhancing her client dedication and insuring satisfied repeat clients and referrals.” Leslie showcases her homes on her website, and utilizes a team of professional service providers such as a photographer, highly regarded staging companies, virtual tour providers, and graphic designers to assist in marketing her client’s properties.