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From here we began what started out as an exhaustive process of evaluating the opportunities for each keyword, and then aggregating opportunities to discern which categories we needed to focus on to grow traffic.
My largest successful SEO projects have come due to a variety of factors, but tend to come down to 3 core components of architecture: Scalable architecture is an obvious one; you need a system that can grow as large as you want/need it to.This is a case study on how I built a website that receives over 100,000 visitors per month, in less than 1 year, without spending $1 on advertising.This was done 100% through SEO and content strategy.This is the single hardest part of any content-focused website or project.The key to success on this particular project was taking a page out of Jeff Bezos’ book, and becoming obsessed with our ers.Do you want to get traffic results like these for your website?
Get a free SEO quote for your website » As you can see in the screenshot above, organic search drives the most significant portion of our traffic.
For example, if I wanted to build authority around a core concept, I would focus my domain on that concept.
If I then wanted to build relevance around specific locations for that concept, I would structure my URL’s so that all relevant content for that location fed upwards to a location specific directory.
By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch.
Our pre-launch is how we were able to generate over 2,000 visitors within the first 30 days of taking the website live.
So something like Nicks SEOFirm.com/Philadelphia/Specific-Location-Content. The specific location content could be the team, any value-add competencies, anything geo-specific that was relevant to operations at that location, flowing relational authority upwards to the parent directory of /Philadelphia/.