Consolidating web sites
This is not entirely true, and this paper helps clear up this misconception.
What’s more, websites are a company’s showcase and should appeal to visitors and hold their attention, much like consumers in a shop.However, proliferation also creates some confusion by directly contradicting the “conventional wisdom” of consolidation, so it is easy to be baffled as to which will be the most suitable strategy for your own circumstances.Heart of the matter Fortunately, content management has less to do with the number of websites and amount of content, and more to do with the right platform for your needs.Website consolidation Conventional wisdom dictates that less or smaller is easier, tidier, cheaper and better.Ergo, website consolidation is apparently synonymous with reducing website costs and improving website control, efficiency and effectiveness. Website consolidation is often part of a bigger picture involving business process rationalization.Conventional wisdom dictates that less or smaller is easier, tidier, cheaper and better.
Ergo, website consolidation should be synonymous with reducing website costs and improving website control, efficiency and effectiveness.
A good web content management (VVCM) system can deliver all of this.
After all, a website’s most valuable component is its content — the information and documents displayed on the pages.
Distinct and dedicated websites can be easily used, for instance, to present well-defined branding and marketing messages.
Separate websites can also improve site accessibility and navigation, and facilitate access to specific and relevant information.
It is not uncommon for companies to monitor key websites for customer or user feedback.