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AT&T offered to sell the station to RCA in a deal that included the right to lease AT&T's phone lines for network transmission.
Westinghouse, a shareholder in RCA, had a competing outlet in Newark, New Jersey pioneer station WJZ (no relation to the radio and television station in Baltimore currently using those call letters), which also served as the flagship for a loosely structured network.Various histories of NBC suggest the color designations for the two networks came from the color of the pushpins NBC engineers used to designate affiliate stations of WEAF (red) and WJZ (blue), or from the use of double-ended red and blue colored pencils.On April 5, 1927, NBC expanded to the West Coast with the launch of the NBC Orange Network, also known as the Pacific Coast Network.The National Broadcasting Company (NBC) is an American English language commercial broadcast television network that is a flagship property of NBCUniversal, a subsidiary of Comcast.The network is headquartered at 30 Rockefeller Plaza in New York City, with additional major offices near Los Angeles (at 10 Universal City Plaza), and Chicago (at the NBC Tower).The Bell System, AT&T's telephone utility, was developing technologies to transmit voice- and music-grade audio over short and long distances, using both wireless and wired methods.
The 1922 creation of WEAF offered a research-and-development center for those activities.
In 2003, French media company Vivendi merged its entertainment assets with GE, forming NBC Universal.
Comcast purchased a controlling interest in the company in 2011, and acquired General Electric's remaining stake in 2013.
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In 1986, control of NBC passed to General Electric (GE) – which previously owned RCA and NBC until 1930, when it was forced to sell the companies as a result of antitrust charges – through its $6.4 billion purchase of RCA.