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For example, politicians tend to speak using short, simple sentences as a way of projecting the idea of honesty and self-evident universal truths.Meanwhile, financial service companies are sometimes accused of deliberately using jargon-heavy language as a way of implying a sense of superiority.
The headline—“Tim Tebow: Man of Many Missions”—riffed on the way he’d created a fan frenzy with his unique blend of faith and football. You can accomplish “all things through Christ.” Unfortunately, this way of interpreting and applying Philippians couldn’t be further from its actual meaning.Rather, it must grow out of who you already are as a company.Not who you might be tomorrow, but what you look and sound like today.Creating a specific tone of voice, then, plays a crucial part in this.As American author Maya Angelou once said, "People don’t always remember what you say or even what you do, but they always remember how you made them feel.” It’s often the Carefully chosen words can be used to persuade or influence an audience.A brand’s tone of voice should be distinctive, recognisable and unique.
This may seem like a tall order until we consider the use of our own language in everyday life.
Like Tebow, Philippians functions as a kind of mystical incantation for many Christians. But more than the setting, we must recognize that Philippians is part of a larger idea.
They recite the passage when they need to draw power from another place to defeat an enemy or conquer a difficult task. When we look at verses 11 and 12, the thought begins to take shape: Not that I speak in regard to need, for I have learned in whatever state I am, to be content: I know how to be abased, and I know how to abound.
Pinning down your values acts as a kind of background work – before you can think about you write.
This must start with the obvious yet easily forgotten question: what is it you want to tell the world?
It’s a talisman like Green Lantern’s ring or He-Man’s sword. Joel Osteen, pastor of the largest evangelical mega-church in America provided the following commentary on Philippians in the January 21, 2013 edition of his “Today’s Word” devotional: Most people tend to magnify their limitations. But scripture makes it plain: all things are possible to those who believe. Everywhere and in all things I have learned both to be full and to be hungry, both to abound and to suffer need.