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Dating back to the 1950s, the day of incredible deals has increased in popularity rapidly over the past few years and is now well on its way to becoming a major event on nearly every continent.

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Alongside Black Friday, the two events bookend one of the year’s biggest weeks of shopping.Second, shopping online lets you easily purchase from multiple stores in a matter of minutes, all without leaving your couch.Finally, it’s easier to compare promotions online and make sure you’re getting the best deal available on the big day–especially with’s team of experts doing virtually all of the research for you.Although our research traced the concept back to the 1950’s, the numbers reveal that it wasn’t until the 1980’s that it began to truly gain momentum.Since then, it’s clear that both retailers and shoppers have embraced the concept and it has become a regular fixture of the festive period.One of the most interesting things our research has revealed is that on the big day, we see a full variety of products on deep sale, including top-of-the-line products from leading brands, which we don’t often see discounted at other times during the year.

Cyber Monday is a follow-up event three days later that is focused entirely on online shopping.

The easiest way to see which shops have Black Friday sales online is to visit your local version of our site.

We’ve got lists of all the top brands participating this year around the world as well as information on which stores have free shipping, when Black Friday sales start, and how long the deals are likely to be available.

While some brick-and-mortar stores will open their doors right at midnight on Black Friday, others will wait for a more traditional opening hour.

Online, deals will generally go live at midnight and some retailers will refresh them periodically throughout the day.

We draw on our decade of experience in e-commerce, our strong training in research and analysis, and our established presence in nine countries to bring you the easiest Black Friday experience you could imagine, wherever you are.